P3D / THE PRODUCT, IN DIGITAL FORMWhat is P3D?
What is P3D?
One product.
One reusable asset.
P3D is a 2.5D digital product asset that packages captured views, media and structured product information in a single file. Use it as a shared source for ecommerce catalogs, interactive product detail pages (PDPs), AI content and digital twin workflows.
PHYSICAL PRODUCT → DIGITAL ASSET
YOUR PRODUCTproduct.p3dAPPEARANCE + INFORMATION
Product visualsInteractive viewsProduct metadataDigital representation
Conceptual workflow. Asset contents depend on the capture and project scope.
CAPTURE ONCE. CREATE FROM A COMMON SOURCE.One scan.
One scan.
Multiple possibilities.
One P3D product asset.
Many ways to show, create and understand.
THE REAL PRODUCT
ONE CAPTURE
REUSABLE MASTER ASSETproduct.p3dCaptured views · product information
Sparse 3D · camera angles
Sparse 3D · camera angles
LOOK CLOSER
Explore this use case An experience, beyond the image.
Use captured product views to build interactive presentations, product spins and engaging visual stories within the available viewing coverage.
Interactive inspectionProduct spinsVisual storytelling
CREATE WITH CONTEXT
Explore this use case Keep the real product at the centre.
Use product views and associated information as references for supported AI creative workflows—then review generated outputs for shape, colour, logos and detail.
Product reference viewsCreative variationsHuman quality review
BUILD WITH PRODUCT DATA
Explore this use case Better organised inputs for supported pipelines.
Prepare captured views and available product labels for training or evaluation workflows through suitable exports and adapters. Dataset quality and usage rights remain part of the brief.
Multi-view referencesAvailable labels & metadataDataset exports
KEEP IT CONNECTED
Explore this use case A common source for your digital catalog.
Keep visual content connected to the right product identity. Reuse the capture workflow to prepare images, product information and SKU-wise deliverables for your catalog team.
SKU-linked contentConsistent presentationStructured handover
BRING THE LISTING TO LIFE
Explore this use case Product detail that helps people understand.
Bring agreed product images, interactive views and product information to your website’s product detail pages. Select the delivery format and integration for each selling channel.
Product imagesInteractive viewingChannel-ready outputs
PRESERVE MORE POSSIBILITY
Explore this use case An asset with context for future processing.
Retain sparse 3D information and camera-angle data alongside captured appearance for future spatial-intelligence processing when needed. The suitable downstream workflow depends on the data available and the use case.
Sparse 3D contextCamera-angle dataFuture spatial workflows
Conceptual reuse pathways. Outputs depend on capture coverage, included data and the appropriate viewer, export or integration.
04 / HOW IT WORKSScan once.
Scan once.
Put it to work.
From a real product to a reusable P3D asset, then into the places your customers discover, explore and buy.
Plan your product capture- 01 / SCANNINGCapture the product.
Set up the product and record controlled views to preserve its real appearance.
~6 min average capture1–7 min capture range - 02 / PROCESSINGBuild the P3D asset.
Prepare and index the captured views. Connect the agreed product information in one reusable package.
~7 min processing~13 min average source-asset cycle - 03 / DEPLOYMENTCreate. Review. Go live.
Prepare catalog images, interactive PDPs, spin media or AI inputs. Check the outputs and publish to compatible channels.
One source. Multiple outputs.Export, approval & publishing time is additional
Capture and processing figures are the product team’s operating specifications. Timing varies by product, capture mode and scope; the 13-minute cycle ends at the source asset.
LESS REPEATED WORK / MORE REUSEMake the workflow
Make the workflow
work harder.
Compare capture time, processing steps
and the work your output actually needs.
Conventional reference
10–20 min
P3D average
6 min
01020 min
The shaded reference spans 10–20 minutes; P3D’s average capture is 6 minutes. Processing is compared separately below.
| Where work happens | Conventional / reconstruction route | P3D image-led workflow |
|---|---|---|
| Product capture | 10–20 min team reference. Actual time depends on the setup and required output. | ~6 min average1–7 min, depending on capture mode. |
| Processing | Image editing, or alignment, depth, mesh and texturing for a photogrammetry asset. Time depends on scope and hardware. | ~7 min for the source P3DCaptured-view preparation, indexing and packaging. |
| Production cost | Capture time plus the editing or reconstruction work needed for each deliverable. | Shorter capture; reusable sourceFewer repeated capture and preparation tasks can reduce effort. Estimate using your own baseline below. |
| Compute | Dense reconstruction or scene optimization when the chosen representation requires it. | No compulsory dense reconstructionCore viewing uses indexed captured images. Optional 3D reconstruction and AI generation have their own compute costs. |
| Deployment | Prepare and integrate the formats each channel accepts. | Choose the output from one sourceCatalog images, compatible interactive viewers and AI-ready extracts. Review and integration still apply. |
Reference: P3D technical white paper — timings and processing architecture. The capture reference is not a controlled comparison of every method. No universal cost, GPU or energy-saving percentage is claimed.
PLAN YOUR OWN COMPARISON
What could that mean for your catalog?
Use your current workflow’s processing time and cost rate. The capture reference uses its 15-minute midpoint.
Add your processing baselineSee time and production-cost estimates for 100 products.Planning estimate per 100 products. Sequential minutes × the same hourly rate. Excludes setup, handling, retouching, review, hosting and deployment. Assumes the compared source assets meet your needs; not a service quote or a measured savings guarantee.
Choose the workflow around your product and channel.Discuss your catalog
THE IDEA BEHIND P3DA product is more
A product is more
than a folder of images.
Online catalogs often separate what a product looks like from what a team knows about it. P3D is our approach to bringing those pieces into one product asset: a visual representation with the context needed to organise, present and reuse it.
The aim is a single starting point for a product’s catalog and digital twin, with deliverables chosen for the actual use case.
CAPTURE → CREATE → REUSEBuilt around
Built around
the real product.
Choose the representation that fits
your product, channel and workflow.
Start with what’s real.
Our research evolved from LiDAR and photogrammetry toward P3D 2.5D capture, seeking a practical route from physical products to reusable digital representations.
Keep the context.
Bring visual appearance together with product identifiers and the structured information agreed for your catalog workflow.
Create for the channel.
Use the agreed asset workflow for product images, interactive presentation and downstream product data, checking compatibility for each destination.
GO A LITTLE DEEPERSee it. Explore it.
See it. Explore it.
Understand it.
YOUR NEXT STEP
Bring your products into the picture.
Tell us your product range. We’ll plan the right capture and content workflow.